YETI
YETI
Gear Locker
Gear Locker
the project.
the project.
the project.
Digital storage solution, Designed for adventurers and gear enthusiasts, this virtual locker safely stores all your equipment details in one accessible place.
Digital storage solution, Designed for adventurers and gear enthusiasts, this virtual locker safely stores all your equipment details in one accessible place.
Digital storage solution, Designed for adventurers and gear enthusiasts, this virtual locker safely stores all your equipment details in one accessible place.
4 Months - Started March 2024
4 Months - Started March 2024
Served as a User Experience Designer, guiding the visual design direction in collaboration with a multidisciplinary team of product managers, visual designers, and engineers.
Served as a User Experience Designer, guiding the visual design direction in collaboration with a multidisciplinary team of product managers, visual designers, and engineers.
Served as a User Experience Designer, guiding the visual design direction in collaboration with a multidisciplinary team of product managers, visual designers, and engineers.
What is gear locker and what is it for?
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
Boost customer engagement
Boost customer engagement
Create meaningful post-purchase interactions through product registration and exclusive perks.
Create meaningful post-purchase interactions through product registration and exclusive perks.
Increase lifetime value
Increase lifetime value
Encourage future purchases by highlighting owned gear and suggesting complementary products.
Encourage future purchases by highlighting owned gear and suggesting complementary products.
Grow the user base
Grow the user base
Motivate new account creation with rewards and a sense of ownership.
Motivate new account creation with rewards and a sense of ownership.
Reinforce brand loyalty
Reinforce brand loyalty
Strengthen emotional connection through a personalized and immersive brand experience.
Strengthen emotional connection through a personalized and immersive brand experience.
You wanna see numbers right? —
40%
40%
+Engagement
Based on the number of users coming to the webpage and the reviews
Based on the number of users coming to the webpage and the reviews
80%
80%
+Registered Products
Based on the gear registered by user with the new product registration
Based on the gear registered by user with the new product registration
Fine, now let's see how we've achieved this
Fine, now let's see how we've achieved this
Fine, now let's see how we've achieved this
Wireframing was the moment the product started to feel tangible — when we could clearly communicate our ideas to both the client and the team.
Wireframing was the moment the product started to feel tangible — when we could clearly communicate our ideas to both the client and the team.
We created wireframes for both the product registration flow and the Gear Locker.
We created wireframes for both the product registration flow and the Gear Locker.
We created wireframes for both the product registration flow and the Gear Locker.
Find some of the early explorations for the gear locker —
Find some of the early explorations for the gear locker —
Find some of the early explorations for the gear locker —
For the Locker, we initially explored a more structured layout, then pivoted to looser, more immersive options to make the experience feel more accessible and engaging.
For the Locker, we initially explored a more structured layout, then pivoted to looser, more immersive options to make the experience feel more accessible and engaging.
For the Locker, we initially explored a more structured layout, then pivoted to looser, more immersive options to make the experience feel more accessible and engaging.
collections —
collections —
collections —
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
plan ahead —
plan ahead —
You could plan for a trip and decide what gear to take, check if you're missing anything, and save that setup for the future — so you're not deep in the woods realizing you forgot your bottle opener... again.
First, we started designing a more straightforward and structured layout…
Then, we thought of more playful and interactive designs…
Starting with visuals, designing layouts and features in high fidelity—
Starting with visuals, designing layouts and features in high fidelity—
Starting with visuals, designing layouts and features in high fidelity—
We began crafting high-fidelity layouts and components, focusing on visual clarity, hierarchy, and how each feature would come to life within the Gear Locker experience.
Visual Layout and Organization
Visual Layout and Organization
Use a visually appealing, interactive layout that showcases all the YETI products the user owns.
Use a visually appealing, interactive layout that showcases all the YETI products the user owns.
Recommendations
Recommendations
Use the data from the gear dashboard to provide personalized product recommendations.
Use the data from the gear dashboard to provide personalized product recommendations.
User tracking and Rewards
User tracking and Rewards
Based on the progress of the user, incentivize with rewards to keep engagements
Based on the progress of the user, incentivize with rewards to keep engagements
User tracking and Rewards
User tracking and Rewards
Based on the progress of the user, incentivize with rewards to keep engagements
Based on the progress of the user, incentivize with rewards to keep engagements
You can enjoy a video of this amazing project in the end, but enjoy some screen designs —
You can enjoy a video of this amazing project in the end, but enjoy some screen designs —
You can enjoy a video of this amazing project in the end, but enjoy some screen designs —
